I don’t tend to do many live author events, mainly because I find that pouring my advertising budget into sponsored ads on Amazon reaps most sales, compared to buying author copies and selling them at signing events. But, this winter, I made an exception by doing the annual Christmas Fayre in my hometown, Belfast.

As an introvert, it takes a lot of energy to chat about my books and sell copies live to customers. I must admit I prefer checking into my KDP or Ingramspark dashboards and seeing new sales, or Kindle page reads appear, rather than selling directly to customers in face to face events. That’s not to say that I can’t be sociable while in the midst of an author signing; it just takes much more energy for me to organise and participate in physical events.

This Fayre was a lot of fun, I have to say. I enjoyed having complimentary coffee while selling my books, and getting some of my own seasonal shopping done from the other stalls at the same time.

Posted by on December 17, 2023 in Marketing, promotion, Writing and tagged , , , , .

Leave a comment

Unknown's avatar

About Leilanie Stewart

Leilanie Stewart is an award-winning author and poet from Belfast, Northern Ireland. She writes ghost and psychological horror, as well as experimental poetry. Her writing confronts the nature of self; her novels feature main characters on a dark psychological journey who have a crisis and create a new sense of identity. She began writing for publication while working as an English teacher in Japan, a career pathway that has influenced themes in her writing. Her former career as an Archaeologist has also inspired her writing and she has incorporated elements of archaeology and mythology into both her fiction and poetry. In addition to promoting her own work, Leilanie runs Bindweed Anthologies, a creative writing publication with her writer husband, Joseph Robert. Aside from publishing pursuits, Leilanie enjoys spending time with her husband and their lively literary lad, a voracious reader of sea monster books.

Leave a comment