Leilanie Stewart

Writing that confronts the nature of self
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Category Archives: Marketing

  • Samhain is nearly upon us. With less than a fortnight to go until Halloween, I’m getting into the festive spirit by watching all of my [...]

    Horror season and the number 666

    October 20, 2025
  • Last week someone asked me on Instagram whether or not I do any book tours or festivals. I replied that I no longer do book signing events. Apart [...]

    Do most people buy books online? My author view

    July 24, 2024
  • Many thanks to Connor Lynch for the article about my Belfast Ghosts trilogy that appeared in Belfast Live on 19th March. Chatting about my series [...]

    In the news – Belfast Ghosts trilogy in Belfast Live

    March 28, 2024
  • With my Valentine’s Day/ Lupercalia Kindle countdown sale finished, I thought I’d take an opportunity to do a wrap-up. Marketing for [...]

    Kindle countdown deals or free eBook promotions – which is better?

    February 22, 2024
  • An author friend on social media recently decided to take an online hiatus; she had been tirelessly marketing all of her indie-published books, [...]

    Switching hats as writer, editor and publisher

    January 16, 2024
  • I don’t tend to do many live author events, mainly because I find that pouring my advertising budget into sponsored ads on Amazon reaps [...]

    Christmas Fayre – book signing event

    December 17, 2023
  • A few months back, I wrote an article looking at what percentage of authors make a full-time living from it. This post is to elaborate on the [...]

    What royalties and expenses will I have as a self-published author?

    August 11, 2023
  • Prior to 2021, all of my books had been published by small press publishers. Once my books had been released, admittedly, I hadn’t spent [...]

    Marketing: how to spend your advertising budget wisely

    August 2, 2023
  • I wrote a blog post recently about which is hardest between writing, editing and marketing. Other writers have since engaged when I shared that [...]

    The Blue Man one year bookiversary – what I’ve learned about how to sell books

    July 29, 2023
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