• Writing a book is the relatively easy part, marketing not so much. Ask any author and I pretty much think they’d agree. The goal for most [...]

  Keeping sales going beyond publication month

  April 22, 2025
• Happy St Patrick’s Day! To celebrate, my collection of Irish horror novels, the Belfast Ghosts trilogy, is available for only £1.98. The [...]

  Want a free Irish horror eBook for St Patrick’s Day?

  March 17, 2025
• Gratuitous self-promo post, why not? To celebrate autumn and the start of the spooky season, I’m running a Kindle countdown sale on all of [...]

  Autumn Kindle countdown sale on my spooky eBooks

  September 26, 2024
• Mabon is here! It’s officially autumn, though today here in Northern Ireland the weather is actually quite lovely and warm. Best of both [...]

  Happy autumn equinox! Spooky season is here

  September 22, 2024

• The summer isn’t over yet, and the weather has been decent enough over here in Northern Ireland. The wildflowers that we planted in the [...]

  Lughnasadh sale. Celebrating summer with an eBook discount

  August 17, 2024
• With my Valentine’s Day/ Lupercalia Kindle countdown sale finished, I thought I’d take an opportunity to do a wrap-up. Marketing for [...]

  Kindle countdown deals or free eBook promotions – which is better?

  February 22, 2024
• Happy Lupercalia! To celebrate the ancient Roman festival of Lupercalia I’m having an ebook sale (salia, lol) from 13th to 16th February. [...]

  Happy Valentine’s Day! Lupercalia sale is on

  February 14, 2024