This is a great article I read about how many self-published books you should expect to sell, supposing that you are an Indie author. As any Indie author knows, writing a book is the easy part: getting your book in front of readers is where the hard work comes in.

I think it’s good for debut authors to manage their expectations about how many copies they will sell. From reading around on various threads on Quora or Reddit, where some Indie authors have been very honest about their sales, it seems that many books sell less than 100 copies in the first year, with some selling only 5 or 10 in the first month of publication. Apparently the average yearly sales of books in the US is less than 200 a year, with less than 1000 in a book’s lifetime. That’s not to discourage new writers of course; in my opinion, it’s worth it to have your finished book in print, a lovely feeling to sell your first copy to someone outside your social circle and great satisfaction to read the first review of your work by a fan.

But, the best advice I’ve read is that if you want to sell books, write more books. It’s true that readers will often look up an author’s back catalogue if they like one of their books; as a reader in addition to being a writer, I can vouch for this as I do it myself. Being a successful author shouldn’t be about one book, but about your writing career as a whole. As for me? It’s still less than a year since my Indie author career started, as I launched The Buddha’s Bone on 25 October 2021. With the one year publishing anniversary of my second novel approaching, and the recent launch of my third novel on 29th July 2022, I’m happy to have already joined the 100 club (counting over 100 paid sales not free downloads – I’ll talk about those in another post).

About Leilanie Stewart

Leilanie Stewart is an author and poet from Belfast, Northern Ireland. She has written four novels, including award-winning ghost horror, The Blue Man, as well as three poetry collections. Her writing confronts the nature of self; her novels feature main characters on a dark psychological journey who have a crisis of identity and create a new sense of being. She began writing for publication while working as an English teacher in Japan, a career pathway that has influenced themes in her writing. Her former career as an Archaeologist has also inspired her writing and she has incorporated elements of archaeology and mythology into both her fiction and poetry. In addition to promoting her own work, Leilanie runs Bindweed Magazine, a creative writing literary journal with her writer husband, Joseph Robert. Aside from publishing pursuits, Leilanie enjoys spending time with her husband and their lively literary lad, a voracious reader of sea monster books. CONNECT WITH ME ON SOCIAL MEDIA:

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