
Prior to 2021, all of my books had been published by small press publishers. Once my books had been released, admittedly, I hadn’t spent any money on advertising; instead I promoted my books at live events, with maybe a token post or two on my website and social media. For my traditionally published books (A Model Archaeologist and Chemotherapy for the Soul) I attended spoken word events, literary festivals and book signings. Likewise, for my debut novel (Gods of Avalon Road) I sold the majority of copies at book launch events in stores such as Waterstones, or through library events.

Once I set up my own imprint in 2021 and launched my first book under my Leilanie Stewart Author brand (The Buddha’s Bone), expenses were high as I had to incur start-up costs; as you would for any business. My costs versus royalties for that left me in an eye-watering deficit; there were a few things that I did two years ago that I wouldn’t repeat, and some that have proved to be worth the money. I’d like to share with you the things that didn’t work for me in the hope that you won’t be out of pocket (by several thousand pounds – yikes!) like I was. Here is what older, wiser, more savvy publisher, Leilanie Stewart, will not repeat again going forward from 2023 onwards:
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